Brand Identity & Logo Design

Brand Identity & Logo Design

Brand Identity & Logo Design

About the Brand

Mars Swim is a sustainable Australian swimwear brand that places a strong emphasis on utilising recycled materials, demonstrating a commitment to environmental responsibility. Mars Swim takes pride in crafting swimsuits that not only contribute to a healthier planet but also empower women, making them feel confident and stylish on their beach days and while catching waves in our surf suits.

Mars Swim

@MarsSwim

BY


Positive Duty

'Australian Human Rights- positive duty under sex discrimination

act'

The concept embodies trust though the font and is presented in

a carefully designed stacked structure. The interlocking device

adds strength and solidarity, representing Positive Duty’s values

while creating a visually compelling and reliable brand image.


Logo


Icon


Bus stop advertising mockup


Magazine advertising mockup


Business card mockup


Huntress & Hound

Guideline Magazine layout for new clients


Mars Swim Website

TALU EST. 2023